Ford Asia chief says small cars on way to China, India
The head of Ford Motor Co operations in Asia said on Thursday that the company will meet its ambitious goals for growth in China and India by greatly expanding its product offerings. Over the next several years, Ford executive Joe Hinrichs said, the automaker will have more cars that are smaller than its subcompact Fiesta in China and India, which will mean less profit per vehicle. However, Hinrichs said Ford will make money by selling a high volume of these smaller cars. "For Ford, if you want to grow the business and be competitive in China, we have to have a product portfolio that plays where the volume is," Hinrichs said. Ford will have 15 product offerings in China by 2015, up from six today. Hinrichs said Ford needs to, and will, increase its offerings in the small-car segment of the auto market in China, which accounts for 70 percent of sales. Ford now has only one car, the Fiesta, that fits into this major portion of the Chinese market. Hinrichs de...