Eicher Trucks and Buses Complete 25 years of Operations in India

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Eicher Trucks and buses (ETB) a business area of VE Commercial Vehicles Ltd. (VECV) has completed 25 years of operations in India in the month of June 2011. The first Eicher truck was rolled out from its state of the art manufacturing plant in Pithampur, Madhya Pradesh in 1986 and over the past 25 years, the products have got endorsement from happy customers of over 300,000 vehicles. The company today has transformed into a complete CV manufacturer with a wide product range from 5t to 40t GVW trucks and 21 to 69 seater buses. 

The company's products strongly emphasize its customer orientation. Eicher trucks were one of the first in India to offer the tilt cabin, apart from ready to use built-up vehicle in accordance with customers' needs. Another example is the Eicher school bus which has been designed in conjunction with the IRTE (Institute of Road Traffic Association), school and parent bodies and the IIT. The result has been a bus that is equipped with safety mechanisms to ensure an incident-free journey. The company's effort to provide value to its customers has also borne fruit with increased customer acceptance reflected in growing vehicle sales. 

Eicher products are well known in the market for its overall low cost of ownership and the reason can be found in the 'Eicher advantages'. At the core of 'Eicher advantages' is the Eicher vehicle's high fuel efficiency. In addition to being customer centric, the geographical expanse of its service network has ensured dominant position of Eicher Trucks and Buses.

[Source:indiainfoline.com]

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