2010: a good year for Ford India

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The Blue oval company has been in India for more than a decade but was not able to reach an Average Indian car buyer. The companies models Such as Ikon & Feista did some decent numbers because there were hardly few players in that segment. The Introduction of Ford Figo early in 2010 turned the table upside down for the company the car was run away success for the company. Ford India Tripled its sales volume by selling 83,887 units when compared to previous year which was 29,488 units the sales were up by 172%. Ford Figo alone ever since its launch in march 2010 sold over 60,000 units. The car also won several industry awards for ''Car of the year'' at Autocarindia, Zig Wheels, (ICOTY 2011). The car is also exported to countries such as South Africa & Nepal the company is planning to export to another 48 countries.

With the success of the Figo Ford India has lot of New products for India in its pipeline Including the new Feista Sedan & Hatchback and also a small SUV based on Figo's Platform. 

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