Marketing Mantra

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You all might know that the Company's Brand plays a very important role when it comes to cars. But what about their models. In India the model name plays a major role an example is Hindustan Motors Ambassador the ''Ambassador'' name played as a brand. Right now two of the Indian players are modifying their Model name for their products due to different reason. First is the Ford Fiesta is changing its existing model name to Fiesta classic because its bringing its next-Generation global Fiesta. So in marketing point of view consumers should be able to differentiate the two models. Second one is the Indigo Manza to Manza Elan this is because the name Indigo is registered in the minds of consumers that its a cheap and economical entry level sedan so Tata's want to change that by removing the Indigo name and marketing as Manza.   

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