Honda will launch Brio by Next month

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Honda's Small car is finally on its way to India, the car will be launched by next month, but the Deliveries will only start on August. The car was supposed to be launched by September but the company pulled back the Launch by 6 month. We think that this must be a strategical move from the company because already the small car market is penetrated with so many players offering different model at different price points, adding to that Toyota will also launch the Etios hatch and the all new Generation Suzuki Swift which will also hit the roads in the coming months. Pre-launch could potentially covert the buyers waiting for new arrivals to them.

The Brio which was debuted in Thailand motor show last year is a compact hatchback that will be positioned under the Honda Jazz, The car could start at a price point of 4.5 lakhs which would the cheapest car from the company and is likely to get a 1.2 liter engines and will compete with a dozen of cars in that segment.         

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