Logan will be relaunched with Mahindra Marque

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Mahindra & Mahindra the country's largest utility vehicle manufacturer will relaunch Logan with two new variants. This time the car will not get the Diamond shape Renault logo it will have Mahindra & Mahindra logo. Renault and Mahindra entered into a Joint-Venture to Produced Logan last decade but the poor sales had forced both the automakers to get separated Mahindra bought 49% of the stake for the MRPL and took over the control of the business independently. Renault will operate its business separately with its global alliance partner Nissan. The car will also get a new Branding because the company is not happy with the Logan name. Mahindra which was In-charge of the sales & distribution network had Joint branding Mahindra-Renault now the Renault brand will come down. The car will be first and solo product from Mahindra.

[source: economictimes.indiatimes]    

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