Maruti to kick off campaign for Kizashi

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Having announced its entry into luxury car segment with 'Kizashi' , Maruti-Suzuki India is now kicking off a promotional campaign for the sedan starting with the ongoing cricket World cup. According to industry sources, Maruti-Suzuki India (MSI) is likely to spend upto Rs 8 crore on the entire campaign on Kizashi, out of which between Rs 5 crore to Rs 7 crore alone would be utilized for TV commercials during the ongoing cricket World cup.-PTI

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