Mahindra & Mahindra launches Yuvraj 215 tractor

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Mahindra & Mahindra (M&M) today launched its 15 HP tractor -- Yuvraj 215 -- in Pune, priced at Rs 1,81,000. 

"With the launch of Yuvraj tractor in Maharashtra, we expect to see a change in the dynamics of the agriculture community. Yuvraj enables the small farmer to own a tractor and benefit from mechanisation, thus helping him boost his productivity," M&M General Manager Special Projects( Farm Equipment Sector) Sudhir Shah said in a statement. 

"The tractor has been well received in Gujarat and we are sure we will get the same response from farmers in Maharashtra," he said. 

Yuvraj 215 promises a top speed of 25.6 kmph and haulage capacity of 1.5-tonne. The tractor is being manufactured at the company's Rajkot facility with a production capacity of 16,000 tractors per annum. 

"The Yuvraj is a key part of M&M's vision to go beyond retailing tractors and focus on creation of farm tech prosperity," M&M Senior Vice-President, Marketing & Applitrac (Farm Equipment Sector) Sanjeev Goyle said.


[Source:PTI]

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