Mercedes Benz all set to enter tier II and tier III cities soon

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The luxury car segment in India is among the fastest growing segments and global luxury makers like Mercedes Benz and BMW and Audi have registered astronomical numbers in terms of sales. Now it has been reported in Business Standard that Mercedes-Benz India Limited managing director and CEO Peter T. Honegg, has stated that the company is set to enter two and three tier cities soon and aims to sell close to 50 units per year in those markets.


The report stated that Honegg who shared the company’s future plans regarding how it would consider further expanding its current portfolio and introducing more offerings in diesel versions as there is a demand for the same. It was mentioned that though the company has not zeroed in yet on which newer markets it will explore, it will look at on an average 7-10 tier II and III cities in a year for 3-5 years. The luxury car maker recently announced opening of its financial arm.


Honegg was quoted as saying “It is too early to say what kind of an impact it will have on the sales figure. But, all I can say is that doing things in-house is better than dealing with different companies. Though it will be difficult to compete with banks, through internal business we can offer an array of service packages.”

[Source:wheelsunplugged.com]

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