Honda plans diesel City to beat competition

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In response to challenge from new diesel models in India's premium mid-size sedan car segment, Honda is developing a diesel engine for Honda City.
Globally, Honda has only one diesel engine, developed for Europe. This 2.2-litre engine cannot be used as Honda City needs an engine of 1.4-1.6 litres. Also, it runs on fuel with low sulphur content.
Honda Siel Cars India, the Indian arm of Honda Motor Company, also plans to develop a car smaller than Brio, its passenger car. With a price of less than Rs 5 lakh (Rs 500,000), it will mark Honda's entry into the mass market.
n the premium mid-size sedan segment, 65 per cent cars sold by City's competitors run on diesel. The growing difference between petrol and diesel prices has seen newcomer Volkswagen Vento (which has both petrol and diesel versions) race ahead of City in the last two months. Volkswagen sold 3,973 units of Vento in March, as compared to City's 2,773 units.
Jnaneswar Sen, senior vice-president (sales & marketing), HSCI, told Business Standard: "We are developing a diesel engine in Japan to power City. It could take us more than two years."
Admitting the shift was sudden, Sen said: "The rapid dieselisation of the market has happened only in the last one year, as the price difference between diesel and petrol has gone up from Rs 10 to Rs 21. We had to prioritise our efforts to be a big brand with big volumes, which will come from Brio." 
Sen ruled out importing diesel engines, as many others had done. "We believe we make the best engines and, therefore, there is no question of importing. Till then, we will continue to dominate the petrol segment."    
[Source:rediff.com]

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