Mercedes Benz C-Class launched at Rs 29.75 lakh
German luxury car maker Mercedes Benz launched an advanced version of its flagship sedan C-Class in India, priced between Rs 29.75 lakh and Rs 32.30 lakh (ex-showroom, Delhi).
The company is also planning to introduce 3-4 new products, comprising upgrades and new variants of the existing models, within next two months in India.
"The C-Class is our flagship and we are the market leader in this segment. The new C-Class will further strengthen our position in the market," Mercedes-Benz India Director (Sales & Marketing) Debashis Mitra told reporters here.
The company is looking to sell 250-300 units of the new C-Class as against about 200 units of the outgoing version, he added.
The C-Class is the cheapest model from the company's stable and the old model was priced at Rs 29.75 lakh-Rs 32.80 lakh (ex-showroom, Delhi). The car is sold in both petrol and diesel options, and it contributes 40-45 per cent of the firm's total sales in India.
During January-July period of this year, Mercedes Benz India has sold a total of 3,991 units, out of which C-Class recorded sales of 1,639 units.
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